Using Promo Products to Boost Sales

One of the Best ROI’s in Advertising, Especially During an Economic Downturn 

Make 2010 your business' best years yet! 

During every recession, one of the first things many companies do is pull back on their marketing and advertising. 
However, in this economic downturn, you have an incredible opportunity to INCREASE SALES and BUILD MARKETSHARE.  Is It True???  If you advertise when everyone else stops marketing, your message is more likely to be noticed due to fewer ads in the market and your business is more likely to be remembered when everyone starts advertising again?  The answer is YES!  Here’s some proof: 
 
1940’s, 50’s, 60’s - Buchen Advertising tracked advertising dollars vs. sales trends for the recessions of 1949, 1954, 1958 and 1961. They found that sales and profits dropped at companies that cut back on advertising and, after the recession had ended, those same companies lagged behind the ones that maintained their ad budgets. 
 
1970’s - An American Business Press study showed that companies who advertise and market aggressively can maintain and increase sales during a recession and in the following years. 
 
1980’s - McGraw-Hill Research analyzed 600 B2B companies and found that those who maintained or increased advertising grew significantly–both during the recession and the following three years. In fact, by 1985, sales of companies that advertised aggressively had grown 275% over those that didn’t. 
 
1990’s - A MarketSense study concluded the best strategy for coping with a recession is balancing long-term branding with promotions for short-term sales. The study shows brands like Jif and Kraft Salad Dressing experienced sales growth of 57% and 70% respectively after increasing their advertising during the recession. 
 
2009 into 2010 – The results are up to you! 
 
Promotional products are one of the best returns on investment in an unsettled economy.  This is why they should be a vital part of your marketing mix. 
• Increased sales. 62% of customers do business with the company after receiving the promotional product. 
• Brand awareness. 84% of customers remember the business that provided them with the promotional product. 
• Return on investment. At $.004/ impression promotional products have the best CPI of popular advertising media. 
• Improved relations. 42% of customers view the business more favorably after receiving the item and virtually none indicate a negative feeling. 
• Frequency and repetition. A key to advertising, promotional products are kept on average for 7 months and many are used every business day!